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Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job

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Product Description
Ready! Aim! Hired! "This is an immensely helpful book, with the ancient wisdom of recruiters,?and the up-to-date?insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself."
—Richard N. Bolles, author, What Color Is Your Parachute? "I have been an apprentice, a company president, and a CEO. No other single source provides a more contem… More >> Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job

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Creative Writer

Number of Entries : 153

Comments (5)

  • Sensible Economist

    I think it is a good book although I didnot read it. I bought the digital version. Before I finish the book, I have to reinstall my system. I then lost my book for good. Amazon will not provide me with a another copy.

    You got my caution: Never buy the digital version. Amazon is absolute the worst company selling books of digital versions.
    Rating: 5 / 5

    Reply
  • S. Folse

    You might be able to read this book and gain tips but you need to be able to find jobs that are readily being offered to you. Personally, I like using [...] to find jobs. It has jobs only from employer websites and far more jobs than you will find on other job boards.
    Rating: 2 / 5

    Reply
  • J. Perkins

    One of the people on my extensive newsletter list sent me the examples of resume templates and asked me what I thought. I understand, however, the rest of it has much on social networking which might be very valuable, but not having read or seen that part, I’m unable to speak about that. The resumes, however….different story.

    First let me say that having been a successfulrecruiter for 22 years – in all three types of search: employment agency for 3 years (entry level), contingency for 15 years (mid level management), and retained for 4 years (c-level executives), I’ve partnered with hundreds of employers and seen easily over 500,000 resumes, discussing with my clients a fair number of those resumes.

    Now as a career coach with a recruiter network and a strong background in sales and psychology, I feel I have the ability to speak knowledgeably on this section of the book.

    Using these models will not get you an interview. They will not get you more than 5 seconds of consideration. The first 2 seconds will be a visual assessment, which won’t provide a positive impression. The reader will still feel compared to give the resume a fair shake, however, and thus will skim it, but as these are done (and most resume bullets are done anyway) that won’t satisfy either, and that’s the end of that. You’re in the trash.

    So what’s the problem?

    1. Space utilization – very poor. A huge amount of wasted space, which can make a resume unnecessarily long

    2. Objective – long dead. They don’t provide enough information about the individual when a profile would be more effective, and at 5 – 7 lines and effectively done without generic phrases such as “proven results,” provide a solid picture of both the skills and the personality traits that contribute to the success of the individual.

    3. Nether company logos nor testimonials really fly well, although testimonials can sometimes help when the bullets aren’t of substance

    4. These bullet examples, for the most part, aren’t of substance. Many are generic and job-description-y. A resume is a brochure and should speak to the effects that the individual’s abilities had on the organization. The bullets should differentiate this individual’s accomplishments and abilities from those of other people who have held/hold the same title elsewhere, or within the same organization.

    That’s for starters. I only do resumes for a select few. The rest I refer to 2 specific professional resume writers whose abilities and methods pass muster, one of whom is the resident resume writer/blogger for [...]. Both she and the other individual, without knowing my thoughts, emailed me virtually the same impressions.

    My intent is not to condemn this book because as I said, I cannot speak to the effectiveness of the other sections because I know nothing about them. But in a recession with career coaches coming out of the woodwork, many of whom – according to a lot of my clients – are ineffective and have no idea what they’re talking about, and many recruiters, who thanks to the internet , have no idea that being a recruiter comes with a responsibility of being a CONSULTANT to the client, I am concerned for job seekers.

    Give me a bunch of SEO advice and I don’t have a clue. It’s not my specialty. Thus I am at the mercy of any “expert” who puts himself forth as such and must do careful research. I liken this to the current environment for job seekers. Finding a job is a skill, and for those looking for help, they need legitimate and valid help, not advice which will further compromise them.
    Rating: 1 / 5

    Reply
  • California job seeker

    I had been looking for a sales job for 60 days. I was getting discouraged and also depressed. I was applying to jobs on job boards and networking with friends and past customers but nothing was happening. I was not getting any interviews. I came across this book and felt a sense of relief as I started reading it as the author seemed to really get it and understand how to get interviews. I learned how to target my networking instead of wasting time having lunch with those who could not really help me. I learned how to google the type of jobs I am looking for that are listed on company websites I normally would not have found. I also learned how to understand what my personnal brand is and sell it to an employer. Before my first face to face interview I did the T-Account exercise which helps you overlay your accomplishments over the employes needs and it helped me see I was the perfect candidate. I haven’t gotten a job yet but I know I will with the help of this book. I can’t thank the author enough for writting this book. It saved me from months of discouraging job seeking and has really helped my attitude knowing I have the best knowledge available for finding a job.
    Rating: 5 / 5

    Reply
  • techsavy

    Even though I doubted the all 5 star reviews, I wanted to give it a shot. I got $20 gift card from my friend and I used it to buy this book. I finished reading the book and now I firmly believe that 5 star reviews are fake. You can check that most of the 5 star reviewers have written only one review in their life. I think Amazon need to change their review process. Like IMDB, more weight should be given to old members and for members who wrote more reviews. Otherwise Amazon reviews are going to lose credibility.

    This book is useless at least for me. The theme of the book is like this: It recommends to visit a website to create a profile or use it someway. Then the founder of that website speaks how useful to use that strategy. Most of the websites this book suggests are not free. For the listing of websites, one do not need a book. We can get them from google. I felt like this book is promoting those websites and blogs.

    Sometimes this book talks about networking and I believe authors succeeded from networking to get fake 5 star reviews. I will never buy a book from these authors or for that matter from any author who talks about using online websites.

    I ask the genuine readers to vote my review as helpful and help the other people to make correct decision.
    Rating: 1 / 5

    Reply

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